TRACTION LAUNCH: AN EXCLUSIVE EVENING AT THE STRAND ARCADE
To mark the debut of SARAH & SEBASTIAN’s new men’s collection TRACTION, we hosted a private launch event at our Strand Arcade store in the heart of Sydney. Tastemakers, movers and shakers and friends of the brand were invited to experience an evening of styling and discourse, with the opportunity to explore the collection in depth and try on pieces.
“I love the rigidity of the look and feel of some of the pieces. You can definitely see Robert’s design sensibilities, and I appreciate it. It’s all very chic and although it’s more skewed towards jewellery for men, specifically, I think there’s something in the collection for anyone and everyone.”
– MIGUEL URBINA TAN, Contributing Fashion Editor, GQ Australia
Amongst those in attendance were key opinion leaders including Hayden Quinn, Jai Stevens and Harrison Kennedy. Editors and stylists from revered publications also made an appearance, including Miguel Urbina Tan, contributing fashion editor at GQ Australia, Jonah Waterhouse, fashion features & news editor at Vogue Australia, and Harry Parsons, branded content manager of Man of Many.
"What an incredible new chapter for the Sarah & Sebastian story with a debut "official" men's collection. To hear Robert's thought process behind the pieces is to appreciate how considered every detail, every element, of each piece really is. What makes TRACTION so special is how they've perfectly balanced out their signature minimalism with industrial details. It might be a men's line but there are so many pieces women will want to wear.”– BENJAMIN JUDD, Journalist & Lifestyle Reporter, SMH & The Age
Following an insightful speech from co-founder Robert Sebastian Grynkofki – who took the lead on the collection’s concept and design for the first time – guests deliberated over signet rings, utilitarian chains and Cord bracelets, with refreshments provided by Vinden Wines and Better Beers.
Delving into his influences, technical innovation and design motifs, Robert revealed how TRACTION came to its inception, encapsulating his personal journey and embracing innovation, subtlety and the art of hidden details.
“Designing for men has always intrigued me as a challenge. Men’s jewellery is often more personal than a mere accessory. It’s about longevity, understanding quality, and embracing a depth of history. Unlike fleeting trends that tend to drive design, men seek consistency and authenticity. TRACTION speaks to that pursuit, to the appreciation for pieces that stand the test of time.”
– ROBERT SEBASTIAN GRYNKOFK, Co-founder & Product Director
Discover TRACTION, the new men’s jewellery collection, here.
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